"Lo Que Tú Hagas Cuenta"

It means "What you do matters," and it's a campaign by National Geographic to spread awareness about global warming in Latin America. This is the first year Latin America is recognizing  Earth Day, according to Treehugger. As part of this week's festivities, National Geo has launched a TV campaign in collaboration with some of the region's biggest musicians, actors and performers. In televised public service announcements, the celebrities give advice on how to save energy and water, how to cut down on waste and how to offset climate change in simple ways.

Celebrities include Argentinian musician Fito Paez, Brazilian singer Daniela Mercury and Colombian musician Andrea Etcheverry.

Watch video for a few of the TV spots here.

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